tech

AdRoll Blog: A Beginner's Guide to Cohort Analysis in Digital Marketing

Cohort analysis empowers marketers to move beyond simplistic or generalized conclusions in their data analytics, offering valuable insights that enable digital marketers to make informed decisions based on customer motivations and behaviors.

A cohort represents a subset within an audience segment, united by a shared experience or characteristic that transcends basic demographics. The definition of a cohort group can encompass various "experiences," including significant life events like military service, marriage, divorce, having children, or relocating to a new place.

Additionally, technical factors such as email subscription dates, social media likes or shares, or event attendance can also define cohorts. Companies often leverage cohorts to deliver highly relevant and personalized content and advertisements to small groups of users. Moreover, cohorts help deepen the understanding of audience behavior and enhance strategies and campaigns.

VMware Article: What is Container Security?

Author’s Note: This piece was intended for a tech-savvy audience that would not find certain technical terminology daunting.


As security threats and opportunities to tamper with organizations escalate, it’s increasingly important for organizations to assess their system’s attack surface to identify all possible points of vulnerability. Container Security is a critical part of a comprehensive security assessment. It is the practice of protecting containerized applications from potential risk using a combination of security tools and policies. Container Security manages risks throughout the environment, including all aspects of the software supply chain or CI/CD pipeline, infrastructure, and container runtime, and lifecycle management applications that run on containers. When implementing solutions for container network security, ensure your strategies are integrated with the underlying container orchestration to provide context awareness of the application.

Why is Container Security important?

While containers offer some inherent security advantages, including increased application isolation, they also expand an organization’s threat landscape. The significant increase in container adoption in production environments makes containers an appealing target for malicious actors and adds to system workloads. A single vulnerable or compromised container could potentially become a point of entry into an organization’s broader environment. 

Potential threats continue to increase as more access points become available to attackers. One of the most common container security threats comes from malware that is embedded in container images. In August 2021, Docker found five malicious container images with code that secretly mined cryptocurrency using 120,000 users’ systems. In a similar attack, a separate Docker image was pulled 1.5 million times, demonstrating how quickly this type of threat can spread.

A rise in east-west traffic traversing the data center and the cloud combined with limited security controls monitoring this source of network traffic underscores the importance of container security. Traditional network security solutions do not offer protection against lateral attacks. It’s crucial to create specific strategies for securing containers to reduce your organization’s security risks. 

What are the benefits of Container Security?

Container security has become a primary concern as container usage becomes more popular. The increasing awareness about container security is beneficial, as various stakeholders are acknowledging its importance and beginning to invest in it through various platforms, processes, and training programs. 

Because container security is concerned with all aspects of protecting a containerized app and its infrastructure, this focus is leading to a wealth of benefits. Container security is quickly becoming a catalyst and force multiplier for improving IT security overall. By requiring continuous security monitoring across development, testing, and production environments (also known as DevSecOps), organizations can enhance security in total—for instance, by introducing automated scanning earlier in their CI/CD pipeline.

How to secure a container?

While container security is best thought of as a holistic field, in practical application, its primary focus is on the container itself. The National Institute of Standards and Technology published its Application Container Security Guide, which summarizes several fundamental approaches for securing containers. Here are three important considerations from NIST’s report:

  1. Use a container-specific host operating system. NIST recommends using container-specific host OSes, which are built with reduced features, to reduce attack surfaces.

  2. Segment containers by purpose and risk profile. Container platforms generally do a good job of isolating containers (among themselves and from the underlying OS). However, NIST notes that you can achieve a greater “depth of defense” by grouping containers by their “purpose, sensitivity, and threat posture” and running them on separate host OSes. This follows a general IT security principle of limiting the blast radius of an incident or attack, meaning that the consequences of a breach are confined to as narrow an area as possible.

  3. Use container-specific vulnerability management and runtime security tools. Traditional vulnerability scanning and management tools often have blind spots when it comes to containers. This can lead to inaccurate reporting that all is well in container images, configuration settings, and the like. Similarly, ensuring security at runtime is a vital aspect of container deployments and operations. Traditional, perimeter-oriented tools such as intrusion-prevention systems often weren’t built with containers in mind and can’t adequately protect them.

NIST also recommends using a hardware-based root of trust, such as the Trusted Platform Module (TPM) that is suitable for containers and cloud-native development. This strategy adds another layer of security and confidence. It is also important to reinforce your organization’s focus on security by building it into your culture and processes (such as DevOps or DevSecOps). An important aspect of DevOps beyond maintenance and management is monitoring for attacks and protecting the organization.

What are the essentials of Container Security?

  • Configuration: Many container, orchestration, and cloud platforms offer robust security capabilities and controls. However, they must be set up correctly and re-tuned over time to be fully optimized. This configuration includes critical settings and hardening in areas such as access/privilege, isolation, and networking.

  • Automation: Because of the highly dynamic and distributed nature of most containerized applications and their underlying infrastructure, security needs such as vulnerability scanning and anomaly detection can become virtually insurmountable when done manually. This is why automation is a key feature of many container security tools—much like how container orchestration helps automate a lot of the operational overhead involved in running containers at scale.

  • Container security solutions: Some teams will add new purpose-built security tools and support to the mix that are specific to containerized environments. Such tools are sometimes focused on different aspects of the cloud-native ecosystem, such as CI tools, container runtime security, and Kubernetes. Automating as many manual processes as possible through Kubernetes and similar open-source technologies will help to detect issues in real-time and keep your organization more secure.

  • Cloud & Network Security: Network and container security are often discussed in tandem since containers use networks to communicate with each other. But cloud security extends further, including networks, containers, servers, apps, and the broader environment—all of which are interconnected and thus dependent on one another to remain protected. Addressing cloud vulnerabilities must be a priority for every organization. 

What are the common Container Security mistakes to avoid?

  • Forgetting basic security hygiene—Containers are a relatively new technology that require more modern security approaches. But that doesn’t mean abandoning certain security fundamentals. For example, keeping your systems patched and updated—whether an operating system, container runtimes, or other tools—remains an important tactic.

  • Failing to configure and harden your tools and environments—Good container and orchestration tools—just like many cloud platforms—come with significant security capabilities. However, you must configure them for your particular environments to unlock their benefits—default settings will not suffice. Examples include granting a container only the capabilities or privileges it needs to run to minimize risks such as a privilege escalation attack.

  • Inability to monitor, log, and test—When teams begin running containers in production, they may lose visibility into their application health and environments if they are not careful. This is a significant risk that some teams fail to recognize, and it’s particularly relevant for highly distributed systems that run across multiple cloud environments and on-premises infrastructure. Ensuring that you have proper monitoring, logging, and testing in place is crucial to minimizing unknown vulnerabilities and other blind spots.

  • Not securing all phases of the CI/CD pipeline—Another potential shortcoming in your container security strategy is ignoring other elements of your software delivery pipeline. Good teams avoid this with a “shift left” philosophy, prioritizing security as early as possible in their software supply chain and consistently applying tools and policies throughout.

Okendo Discovers New Prospects & Enriches Lead Data with Charm.io

Author’s Note: Charm.io hired us to meet with their customers and learn about their experience and success with the platform. Here is the published article.


About Okendo

We spoke with Safiya Moran from Okendo to learn how she and her team are using Charm.io and some of the secrets behind their success with the process. Okendo is a customer marketing platform that raised a $26 million series A financing round. Today the company works with over 5,000 consumer brands and helps them attract more shoppers, increase sales, and increase their customer lifetime value. One of their most popular services is the reviews platform that works with Shopify eCommerce stores. Okendo aims to build customers for life and is trusted by some of Shopify’s fastest-growing brands. The company also integrates with over 50 commerce technologies, enabling them to deliver seamless experiences to consumers and increase brand loyalty and customer lifetime value (CLV).

Favorite Features

Okendo uses Charm.io to discover new prospects and enrich the data that they have on existing leads. Some of their favorite features of the Charm.io platform include identifying DTC brands by the technologies they use and where they are located. Another favorite feature is Charm.io’s proprietary scores for all DTC brands, including ranking DTC brands based on Growth Score, Success Score, and Sophistication Score. The Okendo team has found the platform to be exceptionally intuitive, which saves significant time on a daily basis and when onboarding new team members. All of the data and tools that Safiya and her team need are right at their fingertips.

Technologies

Within Charm.io’s platform, companies can see which types of technologies DTC brands are using. These insights are particularly helpful for Okendo since they primarily work with companies that use Shopify. The Tech Tab (within every Charm.io Brand Report) tells their team which DTC brands use the Shopify platform and which other tools they are using in conjunction with Shopify. They can also use the Prospector tool to easily view a comprehensive list of DTC brands using Shopify. This information is also synced to their Hubspot account. Since Okendo has a long list of integration partners, this helps them identify which brands work with their partners.

Many companies use this tool to know how to customize their sales pitches to various companies and which integrations they can lead within marketing. Often, brands that use a sophisticated tech stack will be more likely to purchase from a company that integrates into their existing workflows.

This view into technologies used also provides insights into which competitors the DTC brands may be using. This is a key indicator that the brand has a need for Okendo’s services and would likely be a good fit if the Okendo team can win over the decision makers.

Companies frequently use Charm.io to do competitive research and create a target list of prospects that are currently using competing companies. This information helps to prepare the sales team and position marketing messages as comparison tools that allow companies to see why they should make the switch away from the competition.

Scores

Members of the Okendo team also use Charm.io’s proprietary scores to enrich their existing data. This helps them prioritize the fastest-growing brands and it expands their TAM to up & coming brands that are growing super fast. Since the company has its sights set on the top 10% of Shopify brands, the Growth Score is a key indicator to follow to identify its ideal prospects.

Customer Support

Safiya also noted that they are connected to the customer support team at Charm.io through a dedicated Slack channel, which has made it incredibly convenient for them to get help as needed and receive responses quickly.

Enriching Hubspot Data

Okendo uses Hubspot as its marketing software, which means the company benefits from Charm.io’s seamless integration with Hubspot. This enables the team to run Charm.io continuously in the background to enrich the data that they have on prospects and leads within their system. When Okendo runs special campaigns to expand its database, the team relies on Charm.io to create a list of target companies that are not already in their Hubspot system.

Looking to the Future: 2023 Plans for Charm.io

While Okendo’s team has gained significant benefits from the Charm.io platform, Safiya believes they are only using about 25% of what the technology has to offer. She says that 2023 would be a great time to expand their use of Charm.io and the benefits that it brings to their company. The team can also take advantage of Charm.io’s weekly newsletters and monthly webinars by the Customer Success Team to expand their use of the platform.

Okendo Recommends Charm.io for eCommerce Data Enrichment

“We recommend Charm.io to any company in the eCommerce field that would like to prospect for DTC brands and leverage a reliable data enrichment tool,” said Safiya. “Charm.io provides the best data coverage of the tools we’ve tried, and the user-friendly, intuitive interface makes it easy for any company to use the platform. Charm.io has become a critical tool in Okendo’s data enrichment process.”

Try Charm Today

Charm.io is a leading eCommerce intelligence platform for prospecting, brand research, and accessing vital contact information for key players in each company. Get started with a free Charm account here and attend our upcoming Charm 101 webinar to hear from our Customer Success Managers about how to build the perfect pipeline and find DTC insights.

HeySocial Accelerates Business Growth with Charm.io

Author’s Note: You can find the published case study here. This may contain final updates from the client.


About HeySocial

HeySocial is an advertising agency that specializes in TikTok advertising for eCommerce brands. Twin brothers, Lucien and Simon, are the co-founders of the company, which has worked with brands such as Coinbase and Manscaped to rapidly and consistently grow their social media followings.

The Prospecting Problem

Prior to finding Charm.io, Lucien and Simon used a virtual assistant and various tech tools to create prospecting lists. However, the tools they used required them to review each company individually to ensure it matched the criteria, which wasted a significant amount of time. The most they could target each month was around 3,000 new prospects.

After signing up with Charm.io, that number grew to 10,000 prospects in a matter of two weeks. Given HeySocial’s immediate success with Charm.io, we asked these co-founders to speak with us about why they think Charm.io has led to such impressive results so quickly.

Favorite Features

“Charm.io is an impressive prospecting tool for our sales team,” said Lucien and Simon. “We can narrow down our potential targets to a prioritized list based on precise criteria. The wide range of filters available in Charm.io and easy exporting capabilities are some of our favorite features. With the quick export, the information is immediately usable and creates instant value for our team. The customer success team has also been incredibly helpful and responsive to our needs.”

Filters for Precise Prospecting

The team at HeySocial uses Charm.io’s filtering capabilities to build specific and customized prospect lists. Some attributes they look for include revenue, market, advertising, and TikTok growth. Because they deliver TikTok advertising services, they can focus on brands that are using TikTok but may not be growing at the pace they would like.

Once the filters are in place, it’s easy for HeySocial to build custom static or dynamic lists and export them as needed. Compared to their previous process before signing up for Charm.io, HeySocial was able to save significant time, build more extensive and precise lists, and contact more prospects in just a matter of days. Before Charm, HeySocial spent two weeks getting 5,000 emails, and now with Charm, they can get 5,000 emails in just 30 minutes.

Customer Service

Lucien and Simon shared their thoughts on the customer service experience with Charm.io. “Charm.io is very customer-centric. Our account manager is always responsive to our needs. Recently, we had a question about an issue we were dealing with, and the customer service team was able to quickly teach us about the key features that would help us to overcome those challenges. We had a solution in minutes, not days.”

HeySocial’s Real Results Using Charm.io

When we spoke to HeySocial, the team had only used Charm.io for a few weeks, which made the results they shared even more impressive. After signing up for Charm.io, the company could prospect for the same number of brands in 20% of the time. While HeySocial used to contact approximately 3,000 brands in a month, they accomplished the same thing in just six days using Charm.io.

Results After 6 Days

  • Sent 2,958 emails — five times higher than the average HeySocial sent previously within the same timeframe

  • Had an email open rate of 75%

  • Added 34 prospects with an average value of $88,000

  • Booked 14 discovery calls with a close rate of 14%

At the time of the interview, HeySocial had approximately $42,000 worth of qualified leads in the pipeline. We followed up with them to get their results after just one month of using Charm. They increased their success numbers significantly during that time.

Results After 1 Month

  • Added 71 prospects valuing $177k

  • Booked 50 discovery calls — five times the amount of discovery calls they would previously book in a month

  • Closed 7 deals and added $19,250 MRR with the rest of their prospects still in discussions or pushed back to the new year

HeySocial Recommends Charm.io

“We would recommend Charm.io to any company that wants to be really precise with their cold outreach while saving a significant amount of time,” said Lucien and Simon. “Some of our favorite things about Charm.io are the precision, time savings, and robust data that we get from the platform and the quality of their customer service, including their ability to take feedback for future product updates.”

Try Charm Today

Charm.io is a leading eCommerce intelligence platform for prospecting, brand research, and accessing vital contact information for key players in each company. Get started with a free Charm account here and attend our upcoming Charm 101 webinar to hear from our Customer Success Managers about how to build the perfect pipeline and find DTC insights.

Everything You Need to Know About Blockchain Cybersecurity (Chainalysis)

Author’s Note: Any variations in keyword spelling are based on the client’s instructions for SEO purposes.


Cybersecurity and cryptocurrency should go hand-in-hand to ensure your crypto and systems are protected. Cryptocurrencies are built on blockchain technology, which has revolutionized the way we do business and transact with one another. The very nature of blockchain technology—decentralization, cryptography, and consensus—is designed to achieve a level of security based on trust and the absence of potentially corrupt authorities. 

However, the same qualities that are intended to protect the integrity of transactions and ownership also leave it open to security threats. The decentralization feature, one of the hallmark characteristics of blockchain and cryptocurrency, can prove problematic when it comes to security. With no formal or legal structures and no protocol in place to provide traditional financial protection for transactions, there are opportunities for criminals to benefit. 

Why do Cyber Criminals Target Cryptocurrency?

Cryptocurrency is tempting to cybercriminals for several reasons. There is very little formal legislation, it can provide almost complete anonymity, and criminals can flip and convert gains from illegal activities far more easily as compared to an old-fashioned money-laundering scheme. It has also been used as a method of ransom payment for all the reasons just mentioned. Over the years, there has been a notable and steady increase in crypto-based cybercrime as criminals continue to find cracks in the blockchain security systems. 

Blockchain Cybersecurity Threats

Whether you're an individual, part of a business, or an owner, you must understand that blockchain-based cybersecurity threats are out there.

Cryptojacking

Cryptojacking is when criminals gain access to another computer and mine crypto without the users’ knowledge or permission. Hackers use various methods to achieve this, including malicious links, viruses, and phishing. 

Phishing

Phishing aims to gain access to credentials illegally. When it comes to blockchain phishing, criminals use traditional methods to detect keystrokes and mirror screen interfaces to obtain login details and Cryptojack unsuspecting victims.

Trading Platform Hackers

Cryptocurrency is bought, sold, and traded via trading platforms, which require logins and codes like most apps and platforms. Once these details are breached, the hackers use the victim's credentials for their financial gain. In 2021, there were more than 20 significant hacks where the perpetrators stole $10 million or more in digital currencies. By comparison, the FBI reports that robberies of traditional banks averaged less than $5,000 per incident. 

Third-Party Applications

A third-party app is not sanctioned or designed by the manufacturer of the device or the administrator of the site it's offered on. They can be extremely dangerous when it comes to crypto-jacking because it's relatively easy to gain access to the crypto apps and platforms if a user downloads it and provides permission. Understanding the security protocols of third-party apps is increasingly important for businesses. In 2017, during the NotPetya cyberattack, powerplants, banks, metros, and shipping companies were affected by malware that was delivered through a common accounting app in Ukraine. 

Malware

That strange-looking attachment that you just clicked might be malware. Malware related to cryptojacking intends to remain hidden undetected on your computer so it can use your computing power to mine crypto without your knowledge. For crypto miners, it is a significant issue if malware enters their systems. Individual traders who fall victim to malware also put their hard-earned crypto portfolios at risk. 

Investment Scams

Investment scams are fake websites that try their best to seem legitimate. The crypto-related investment scams are prevalent, promising users unbelievable investment opportunities. The keyword here is unbelievable. Once the victim invests part of their crypto with the fake enterprise, they may suddenly find themselves locked out of the account without the ability to contact the scammers. 

Giveaway Scams

Giveaway scams are often used in conjunction with identity fraud, where scammers pretend to be celebrities or well-known crypto personalities. They tend to offer assistance to smaller investors by providing them with once-in-a-lifetime opportunities. Once the investment is made, they disappear along with the crypto. 

Initial Coin Offering (ICO) Fraud

All cryptocurrencies have to start somewhere, and when they do, there's an ICO. If everything is legitimate, it can be a great place to start investing in an exciting new currency. However, when the currency doesn't exist and the ICO is fake, it becomes the perfect platform for criminals to lure people in with an “exclusive” or “limited opportunity.” 

There are many other variations of all of these scams. In essence, cybercrime hasn't changed its modus operandi. The methods have simply been tweaked, and the focus has shifted to crypto instead of credit cards and bank details. Luckily, technology continues to evolve to protect users against looming threats, like Google Cloud’s Virtual Machine Threat Detection (VMTD), which is intended to increase protections against crypto-related malware and hacking. In the meantime, you can protect yourself against these threats by using enhanced security features and trusted providers, combined with instincts, logic, and performing due diligence when checking offers.

The Built-in Protection of Blockchains

Blockchains have various mechanisms to ensure that processes and transactions are fair and sanctioned.

Immutability & Consensus

Immutability and consensus are the two primary ways blockchains attempt to keep themselves safe. Consensus validates transactions via nodes within a network which must all agree on the state of the network. It is achieved via a series of consensus algorithms. 

Immutability is defined by the ability of blockchains to avoid changes to transactions that the algorithms have already confirmed. So immutability can keep crypto transactions and other blockchain functions like NFTs safe. 

Cryptography

Cryptographic hashing functions are vital in maintaining the integrity of blockchain data. Hashing is when an algorithm receives an input of data varying in size and returns an output or hash that contains a predictable and fixed size. These hashes are the unique identifiers for data blocks, which form the basis for secure blockchain transacting. 

Cryptoeconomics

Lastly, a newer concept known as cryptoeconomics adds another layer of blockchain protection. It is based on game theory which models decision-making using rational actors in scenarios with predefined rules and rewards. Cryptoeconomics is the study of blockchain economics and protocols and how their design and function might influence the end user's behavior. The theory, in short, is that there should be more incentive to do good than to behave maliciously.

Even though blockchain has some impressive built-in security features, many of which are evolving and developing daily, there is still a need for some of the more traditional cyber security methods such as: 

  • Identity and access management

  • Key management

  • Data privacy

  • Secure communication

  • Smart contract security

  • Transaction endorsement

When it comes to cybersecurity and cryptocurrency, staying safe is all about vigilance, being savvy, staying up-to-date on the latest security technologies available to you, and getting professionals involved when it makes sense. Taking what works from older security protocols and infusing new strategies will help make you as secure as possible.

Leveraging Technology to Recruit & Retain the Best Sales Reps

Author’s Note: The published article is available to view here on ConstructioNext

Sales reps are the lifeblood of contractor businesses. They are the ones who bring in new leads and help close deals, yet they are also the hardest to recruit and retain—especially now that demand is skyrocketing.

Melis Steiner

Besides bigger contracts and better incentives, what is your company doing to attract and keep the best talent?

Sales technology is emerging as an unexpected selling point for recruits, especially as contractor companies target younger reps. The next generation of sales reps is tech-savvy and easily understands how sales technology can simplify their jobs and help them reach their income goals faster. From mobile-friendly CRM systems to data analytics and routing technology, contractor companies have many options for taking their sales strategies to the next level.

User-friendly CRM Systems

One of the most important sales tools for any business is a CRM system. A CRM system helps sales reps manage their leads, contacts, and deals all in one place. It may also provide valuable insights into customer behavior and sales trends, enabling reps and teams to view their performance compared to each other. A well-structured CRM tool can support a little healthy competition and company incentive programs.

Some valuable features include the ability for sales reps to receive lead assignments, manage appointments, record customer notes and ground truth data, and efficiently plan routes. While there are many options, the best ones must have these qualities to be beneficial to busy reps: user-friendly mobile app, quick access to priority features, simple to maintain and reliability in the field. A CRM system that works sets your sales reps up for success and gives them a better sales experience daily—happy sales teams don't need to look for better jobs.

Data-Driven Strategies

In 2022, there is no excuse for creating strategies without a sound foundation in data. Contractor industries are dealing with one of the best problems—high demand. Sales reps are bombarded with opportunities, which means they need all the help to identify the best leads. One of the most defeating feelings for sales reps is wasting time on many bad leads in a row.

With a data-driven sales approach, your company can use insights about homeowners and properties to identify the best leads. Then, you can prioritize your sales reps' routes to hit the high-value leads with the best chances of closing first. There's no better feeling than closing major deals back-to-back. Strong sales and a supportive company that invests in its reps' success are the magic potion to keeping talent, attracting new team members, and boosting your revenue.

Marketing Automation

Though sales and marketing are often seen as separate, companies that succeed at marketing and sales efforts treat them as vital components of a single process. Marketing provides the sales team with a steady stream of leads, while sales reps take those leads and turn them into customers. One way to make this process more efficient is by using marketing automation tools that run without your team lifting a finger. This technology can automate repetitive tasks like emailing leads, setting appointments, sending follow-up texts, and even sending contracts for signature.

Successful marketing automation enables your company to present prospective sales reps with an exciting sales experience that isn't hindered by paper-pushing. By relieving sales teams of administrative duties, they can focus on selling and building relationships with customers—two things they're excellent at—while your process flows smoothly. Compared to most companies that are weighed down by manual methods, redundant tasks and disjointed or incomplete marketing and sales workflows, your company has the opportunity to stand out by creating a simpler and more enjoyable selling experience.

Reporting

Any technology worth the investment will generate the reports you need to track your sales team’s marketing return on investment and net sales per lead. This is one of the most valuable tools in your arsenal. The reports give managers visibility into which marketing campaigns are working and which ones aren't so that they can make changes. They also enable quick action by highlighting gaps between marketing and sales efforts to help diagnose issues. Reports will also help track which teams excel and support your incentive programs. Ultimately, with the correct information, you can continue optimizing strategies and improving results, which will keep your team motivated to sell.

Using sales technology, you can set your company apart as an employer of choice in the contractor industry. From user-friendly CRM systems to data analytics, routing technology and marketing automation, you have many options for taking your sales strategies to the next level. The goal is to help sales reps be more successful and spend time on interested, qualified leads. The more they can focus on their specialty area, the more significant revenue they can generate for themselves and the company. The better you can support sales reps in their job, the easier it will be to retain your top talent and recruit new ones. After all, when sales reps are truly happy, they become your ultimate recruitment tool.

AdRoll: The Future of Ecommerce: Sustainability, Social Selling and Other Trends for 2022

The e-commerce industry is continuously evolving, making it difficult for marketers to keep up. This blog discusses the future of e-commerce trends, including sustainability and social selling.