“Bravery isn’t optional; it’s the price of entry for brands as people’s expectations rise and attention becomes harder to capture.” - Rob Lenois
Tips for Successful Social Influencer Campaigns
Melis Steiner Interview in Bloomberg Business
Arianne Cohen interviews Melis Steiner and other experts on how small businesses can prepare for the next pandemic. Here is an excerpt:
“Melis Steiner, co-founder of BrandPartners in New York, suggests building an arsenal of high-revenue products and services that require the lightest lifts. “Times of crisis require the ability to stay light, lean, and agile…”